My Work

National Apartment Association

• Built a public relations program from the ground up by developing the infrastructure for media monitoring, building relationships with spokespeople, members and volunteer leaders to create compelling news hooks and training subject matter experts for interviews, presentations and speaking engagements.

• Secured 150+ placements worth $5M in ad value in 2020 and exceeded KPIs for major media placements 200% for 3 prior years—including earned media in The Wall Street Journal within 1 year when organization was unsuccessful for 5 years—by developing strong media connections at major multinational corporations.

Earned Media:

• Denver Has a Plan for Its Many Luxury Apartments: Housing Subsidies - The Wall Street Journal

• How the Democratic Candidates Would Tackle the Housing Crisis - The New York Times

• It's The 1st Of The Month. Renters Are In A Much Tougher Spot Than Homeowners- NPR

• 'Tsunami' Of Evictions Feared As Extra $600 Unemployment Payments End - NPR

• The Flip Side of Trump's Eviction Ban: Landlords Face Big Crunch - Politico

• The End Of The Extra $600 Weekly Unemployment Benefits Threatens Rent Payments - Forbes

• 'Survival': Tenants, Landlords Brace for Largest Rent Strike in Decades - NBC

• Man, 19, Gravely Injured in High-Rise Fire Dies - The Associated Press

• 23 Million Americans Face Eviction - Axios

• Can You Be Evicted During the Pandemic? It Depends on Your ZIP Code - CNBC

• Unzipped: Zen Renters in 77056 and 77057 - Houston Chronicle

• An Amenities Arms Race Heats Up in the Apartment Industry - The Washington Post

• What DC Apartment Dwellers Want: Key Fobs - WTOP

• A Man Worked at the IRS for 10 Years. Then He Came Back to Live Where His Cubicle Was. - The Washington Post

• From ‘Liz’ to ‘The Jason’: The Bizarre Trend of Fancy Apartments with Human Names - The Wall Street Journal

• Can Your Virginia Apartment Complex Require You to Wear a Mask in Common Areas? - WUSA

• Stuck With Off-Campus Housing - Inside Higher Ed

• Should You Tell Your Landlord if You Have Coronavirus? As Chicago Tenants Get Requests to Disclose, Experts Say Such Attempts are Misguided - Chicago Tribune

• One of Denver’s State Senators Wants to Stop Landlords from Asking Tenants about Immigration Status - Denverite

• Denver’s Latest Big Idea for Affordable Housing is Tiny Apartments - The Denver Post

• Even with a Portion of the Rent Guaranteed, Some Tenants in St. Louis Can't Find Affordable Housing The St. Louis Post-Dispatch

• Marine Corps Widow Faces Nearly $10K Bill after Husband's Suicide - The Arizona Republic

• NYC Opens First Microunit Apartment Building - USA Today

Bylines

I drafted regular consumer-facing perspective pieces for NAA’s CEO that appeared in The Washington Post. Below is a sample of one byline.

• The Questions to Ask When You’re Looking for an Eco-friendly Apartment

Media Relations Micro-webinar

I drafted the content and presented a micro-webinar for NAA affiliates and members on how to handle media requests regarding the pandemic and what to do in a crisis situation.

• How to Respond to Media

Background for Media

I worked with producers at HBO’s Last Week Tonight with John Oliver to provide background for the episode on evictions. It was an important conversation to have because it provided the landlord’s perspective to an outlet that would generally be unfriendly to landlords.

• Coronavirus IX: Evictions: Last Week Tonight with John Oliver

In addition, I planned and executed media tours to New York and Los Angeles meeting with CBS, The Wall Street Journal, The New York Times, The Lost Angeles Times and NPR.

Scripts, Speeches and Video Production

I was responsible for all of the scripts for NAA events, videos and speeches. I worked with the CEO to help refine his presentation. He made tremendous strides in a few years. Below is a sample of an NAA video where I wrote the script, worked with the videographer, ran the teleprompter and worked with the editors to produce a final product.

• National Apartment Association Holiday Greetings and 2019 Year In Review

The Breaking Down One Dollar of Rent video was not one that was just used for social. It provided a lot of key background for reporters during the pandemic as they tried to understand the margins of the rental housing industry. I worked on this video with the Director of Communications. I got a lot of mileage out of it, along with a PDF graphic, in media pitching.

• Breaking Down One Dollar of Rent

Award

I am an active member of the Public Relations Society of America and part of its largest, most active chapter. I thought that my PR team was top notch. That was validated when we were award the 2019 PRSA-NCC Thoth Award for Non-profit/Association Communications Team of the Year.